THE DAYS OF CREATING A LOGO WITH A TAGLINE AND CALLING IT A BRAND ARE GONE.
BUILDING BRANDS THAT CONNECT WITH HEARTS AND MINDS REQUIRES A STRATEGY.
YOUR BRAND SHOULD SPARK A CULTURAL MOVEMENT WITH YOUR VOICE LEADING THE WAY.
IF YOUR BRAND ISN’T A RECOGNIZED INDUSTRY EXPERT AND SOCIAL INFLUENCER, IT NEEDS TO BE.
Since 2004, Fiaba Creative has been building brands and helping them find their voice. We work with organizations with a strong commitment to creating meaningful brands and a desire to develop content with a purpose.
At Fiaba Creative, we specialize in developing strategic brands for today’s ever-shifting communications landscape and the need for companies to be socially innovative through our proprietary 360° Branding™ process. We also provide expert messaging, channel strategy and copywriting services developed to thoroughly understand your strategic goals and create resonant content that connects hearts and minds with your brand.
Your brand is your future. Of all the things you own, nothing is as important. Nothing’s as valuable. Nothing’s as enduring. Your brand enables your company to attract and retain the best talent, to leverage competitive opportunities, to become an industry leader and to increase your economic value.
Industries and competition evolve. Technology becomes obsolete. Patents expire, and copyrights and proprietary procedures go into the public domain. The only thing that remains a constant is your brand.
Your main concern should always be to know who you are in the context of your strategic business goals, your constituents and the opportunities unfolding before you. Putting the time in to define and regularly evaluate your brand – your promise – will keep you on the right path.
We can help.
Messaging Platform Development
Next to your brand, your messaging platform is your single most important foundational element. What you say, how you say it and who you say it to affects everything you do. It’s the voice of your brand and serves as the blueprint for all of your internal and external communications.
That said, this critical piece of the brand puzzle is often overlooked and/or underdeveloped, and often to the detriment of the organization. Development of an organizational dialect addresses, helps simplify, streamlines and creates consistency across the different communications touchpoints being implemented as an outcome of the overarching strategy.
Are you certain your brand is getting the right message to the right audience at the right time?
Touchpoint Identification and Planning
A major compliment to our 360 Branding process is identifying each and every point of contact your constituents can have with your brand and methodically identifying how each contact point can bring your brand promise to life and create a consistent brand experience.
It is a common misperception that consistency means that every point of contact has to convey the same things. This isn’t the case. Instead, it is most effective when each contact point has a specific and single-minded purpose. Think of it as instruments in an orchestra. When they are all properly playing their part, you get beautiful music. If every instrument played the same note, there would be no harmony.
We’re here to help you conduct.
Is your content everything you want and need it to be? Does what you’re saying to the world stick? If not, we should talk.
Fiaba Creative is dedicated to words that work. We’re on this planet to replace mundane content with strategically crafted words. We provide organizations and agencies with written content that spans every communications channel. No matter your industry or where you’re at in the process, our team of writers will deliver strategically crafted, on-brand messaging that resonates with your audiences.
Our approach starts with in-depth interviews that get us to the heart of the matter. We then turn those insights into the thoughts and words that inspire and connect with minds and hearts.
For B2B and B2C audiences across traditional, digital and any other channel you need to communicate through, our team of experienced writers provides you with more than a story – we give you inspired, elevated content that lingers.
We lead the eSpring product and marketing teams through our 360 Branding exercise to create a “green” brand platform. We then mapped the eco-friendly attributes of the product and created a short commercial to communicate the story to affiliates in 65 markets around the world.
Founders Brewing Company
We worked through our 360 Branding exercise with Founders leadership and created their brand promise and messaging foundation. We also created a marketing and communications strategy and implementation plan to support their continuing growth.
Safe Water Team
We worked in conjunction with global brands, including Amway, Dow and Wolverine Worldwide, to develop the brand strategy, messaging, touchpoint and corporate social responsibility program for this growing international provider of clean water solutions.
From 2004-2011, we led the team that conceived, developed and executed all brand, messaging, word of mouth, influencer marketing, experiential, digital, online and measurement activities for the global leader in wireless power solutions.
We guided two newly merged companies through our 360 branding exercise, created a messaging platform, built a touchpoint strategy and established a corporate social responsibility position to create the industry’s largest provider of complete rechargeable power solutions.
We partnered with Discovery’s marketing and licensing teams to develop content for licensed products for key brands, including Mythbusters, Miami Ink, Trading Spaces, Animal Planet and several Discovery Kids brands.